If you’re on the fence or completely against creating a blog for your company, you may want to change your mind. According to one study by HubSpot, 79% of companies that bog have reported a positive ROI.
Essentially, there is really no reason not to be blogging, as a blog is a low cost tool that comes with four amazing benefits that I have illustrated below.
One of the best reasons to create a blog is so that your website remains updated. SEO experts agree that a fresh website helps increase rankings in search engines. This suggests that websites that are not blogging are more likely to be buried in search engine ranking by their blogging competitors.
In general, blogging shouldn’t be a burden to your or your time, as it’s unnecessary to blog multiple times every day. In fact, most experts recommend blogging at least once a week.
Blogging is such a valuable tool to you, the business owner, as it allows you to be viewed by the outside world as an expert. Establishing your expertise through a blog comes with a variety of benefits.
First, your expertise will keep coming to your site for leading industry information. In addition, establishing yourself as an expert increases the odds that other websites will link to your website. In turn, the more external links you have coming back to your website, the better your site will perform in terms of both search engine rankings and website visits.
3. Channel to customers
Blogs are the 3rd most influential digital resource when making overall purchasing decisions, according to a study by Technorati. What makes blogs so influential is that is allows customers to feel connected to your brand, especially when your writing is personable.
Blogs also allow for customers to interact with you and other customers through feedback and conversations. Overall, this helps your customers to feel connected to your brand and allows you to learn about the likes and dislikes of your customers.
Creating a blog is truly one of the best ways to grow your client base. Statistics illustrate that businesses that blog acquire more customers and generate more leads. The reason blogging works is because every time you post a blog, you’re increasing the likeliness that your page shows up in search engines, which will drive traffic to your site.
Also, every blog post gives you and your readers something to share on social media platforms, which allows you to connect with the 1.73 billion people who use social media sites. Finally, having people sign-up for future blog posts via email subscriptions creates a list of potential customers for you to contact/market to in the future.
With over 400 million people viewing more than 19 billion blogs each month, it’s easy to say that consumers want companies to have blogs. In fact, 81% of companies consider blogs “useful,” “important,” or “critical,” as it establishes a trust that, in turn, increases sales. With all this in mind, there truly is no better time to start a blog.